Ghost Market (2028): Release Date, Story and Everything We Know

Ghost Market is a new original animated feature from Pixar that will take audiences into a supernatural world where the living and the dead unexpectedly cross paths.

Previously known as Ono Ghost Market, the film is directed by Trevor Jimenez and Jesse Andrews, with Becky Neiman-Cobb producing. Pixar is developing the movie as a family-friendly fantasy adventure with comedy and supernatural elements.

Ghost Market is scheduled to arrive in theaters on March 10, 2028.

What Is Ghost Market About?

The story centers on Kyle, a food-loving teenager and aspiring content creator from Chicago who travels to Hawaii with his family.

During his trip, Kyle discovers something that ordinary tourists would never expect to find: a mysterious hidden market where the worlds of the living and the dead meet.

The strange location is centered around a small Hawaiian plate-lunch restaurant known as 'Ono Market. Unlike a normal food business, the restaurant serves hungry spirits who remain caught between life and death.

Kyle's curiosity quickly gets him into trouble. After entering the mysterious market and eating food intended for the dead, he accidentally becomes partially connected to the ghost world.

What begins as an unexpected discovery turns into a supernatural adventure as Kyle searches for a way to return to normal.

A Different Kind of Pixar Story

Ghost Market marks an unusual direction for Pixar. The studio has explored death, memory and the afterlife in earlier films, but this project approaches supernatural storytelling from a much more playful and mysterious angle.

Instead of presenting the spirit world as a distant fantasy destination, the movie imagines it as a hidden part of the real world that most people simply never notice.

The idea of a secret marketplace where ghosts can eat, work and interact creates plenty of possibilities for both comedy and adventure.

The Ghost Market

The central location is a supernatural marketplace hidden away from ordinary society.

The living are not normally able to enter it, which makes Kyle's accidental arrival especially important.

Inside this strange environment, everyday activities take on an entirely different meaning. Food, deliveries and ordinary jobs become part of a world populated by spirits who have their own routines and problems.

This gives Pixar an opportunity to create a visually distinctive setting filled with unusual characters, supernatural locations and imaginative details.

Kyle's Unexpected Problem

Kyle initially enters the ghost market because of something very ordinary: he is looking for food.

His curiosity leads him into a situation that he clearly did not expect, and after eating a meal meant for the dead, he becomes caught between the human and supernatural worlds.

His unusual condition becomes the central problem of the story.

Instead of simply trying to escape the ghost market, Kyle has to understand how this hidden world works while finding a way to become fully human again.

Family Is Part of the Story

Although the supernatural world provides the main adventure, family is also an important part of Kyle's journey.

His trip to Hawaii begins as a family experience, but his discovery of the ghost market turns it into something much more complicated.

That creates an emotional element beneath the fantasy adventure. Kyle must deal not only with the strange world he has entered but also with the people closest to him.

As with many Pixar stories, the supernatural concept provides the setting while the emotional relationships give the adventure its deeper meaning.

Inspired by Asian Supernatural Myths

Ghost Market draws inspiration from Asian myths and traditional stories involving supernatural marketplaces where the worlds of the living and dead intersect.

The movie uses that concept as the foundation for an original Pixar story rather than directly adapting one particular legend.

The Hawaiian setting adds another cultural dimension to the film, allowing Pixar to build a supernatural environment that feels different from the studio's previous fantasy worlds.

Trevor Jimenez Directs

Trevor Jimenez is one of the film's directors.

Jimenez has a long history with Pixar and has worked on several of the studio's animated projects. His involvement gives the film a strong connection to Pixar's traditional approach to character-driven storytelling.

Jesse Andrews is also directing the movie, giving the project a two-director creative team.

Becky Neiman-Cobb Produces

Becky Neiman-Cobb is producing Ghost Market.

Pete Docter is also involved as an executive producer.

The project is being developed by Pixar as an original animated feature rather than an adaptation of an existing Pixar franchise.

When Is Ghost Market Coming Out?

Ghost Market is scheduled for theatrical release on March 10, 2028.

The movie is part of Pixar's upcoming original feature lineup and is planned as a major theatrical animated release.

The release date places the film in the spring movie season, giving audiences a new Pixar adventure between the studio's larger franchise projects.

Is Ghost Market a Horror Movie?

Despite its ghostly premise, Ghost Market is not being presented as a traditional horror movie.

The film combines supernatural fantasy with comedy and family-friendly adventure.

The concept may contain spooky imagery and mysterious locations, but the central idea is much more playful than frightening. The ghosts are part of a larger hidden society rather than simply being monsters or traditional horror villains.

Is There a Ghost Market Trailer?

An early teaser has been shown, giving audiences a first look at the movie's unusual supernatural setting and its young protagonist.

The footage introduces Kyle and hints at the strange world he discovers in Hawaii. It also establishes the film's combination of comedy, mystery and supernatural adventure.

A full theatrical trailer is expected closer to the movie's release.

Why Ghost Market Could Stand Out

One of the biggest advantages of Ghost Market is its premise.

Pixar has created many memorable worlds, but a hidden marketplace where ghosts work, eat and interact with the living offers a particularly unusual setting.

The concept allows the filmmakers to explore a supernatural world without separating it completely from everyday life.

That contrast could produce both the visual creativity and emotional storytelling that audiences traditionally expect from Pixar.

Ghost Market Frequently Asked Questions

When is Ghost Market coming out?

Ghost Market is scheduled to be released in theaters on March 10, 2028.

What is Ghost Market about?

The movie follows Kyle, a young content creator who discovers a hidden Hawaiian marketplace where ghosts and the living can cross paths.

Who directed Ghost Market?

The film is directed by Trevor Jimenez and Jesse Andrews.

Is Ghost Market a Pixar movie?

Yes. It is an original animated feature produced by Pixar.

Is Ghost Market based on a true story?

No. The movie is an original fantasy story inspired by supernatural mythology.

Is Ghost Market a horror movie?

No. It is primarily an animated fantasy and family adventure with supernatural and comedic elements.

Who is the main character?

The story follows Kyle, a food-loving aspiring content creator who accidentally becomes connected to the ghost world.

What was Ghost Market previously called?

The project was previously known as Ono Ghost Market.

Final Thoughts

Ghost Market is shaping up to be one of Pixar's more unusual original films.

Instead of returning to an established franchise, Pixar is building a completely new world around an intriguing supernatural idea: a hidden marketplace where the living and dead can cross paths.

At the center of the story is Kyle, a teenager whose search for food unexpectedly introduces him to a world he was never supposed to see. After becoming partially connected to the spirit world, he must find a way back while dealing with a strange new reality and his own family.

With its Hawaiian setting, supernatural mythology, comedy and family-focused story, Ghost Market has the potential to deliver a very different kind of Pixar adventure.

Ghost Market arrives in theaters on March 10, 2028.